Beating the competition: Act fast for retail success
How Aisle 9 helped one brand increase shelf space and sales. In today’s retail market, emerging brands have to act fast to get in the game and on the shelf. Rising demand for new and innovative products has retailers of all shapes and sizes—from national supermarket chains to specialty corner stores—willing to give new products… View Article
“Overnight Success” Still Takes Years
Building a successful CPG brand takes time. In working with our Challenger Brands, we find that many clients do not fully understand the process that any new product must go through to establish and build distribution. There are no overnight successes. No immediate purchase orders. No matter the product or the sales force, the actual pre-marketing and sales process takes time— every brand goes thru an initial dry period during its pre-marketing and sales launch. Businesses take years to build and brands are no different.
Why Brokers Are Not the Best Fit for You
The numbers are clear and unambiguous. Only one out of ten CPG products succeed in the market and only 3% ever achieve sales of $20 million or more. The good news is that consumers are demanding new and innovative products. Retailers are taking notice…
The Paralysis of Choice
In researching what makes retailers successful and what does not, I found that Trader Joe’s sells more products out of their smaller stores (average 8,000 to 12,000 square feet) than most large grocery stores.
What Makes A Challenger Brand
Challenger Brands are the next big things. They represent the next group of highly successful consumer brands and products. The ones that become household names.